COLLECTIVE INSIGHTS

Build a Winning Customer Research Strategy

I teach founders, product owners, and designers the skills to conduct customer research and develop a winning strategy.

How I Can Help You

0 to 1: Build a Research Strategy & Launch a Study For teams or individuals wanting to run their own research

For teams or individuals looking to run research

We’ll go through a series of customisable trainings covering the basics of user research and tailored workshops to plan your research strategy.

Learn by doing! Run your first study with my help, and get the skills you need to do yourself next time.

Personalised User Research Training For Individuals looking to up-skill

For Individuals looking to up-skill

Specially tailored to your needs. We'll decide on developing research skills and goals to work towards.

Create impact at work by running customer research to a project, or learn the fundamentals to increase your value and make that move.

What My Clients

Rory's timely expertise guided our product relaunch, helping us deeply understand our customers' needs and tailor our solutions accordingly. His validation process ensured we consistently met user expectations, resulting in a product they truly value.


Jack Zuliani, Co-founder Garmst

Rory was an excellent educator and coach. I came in with little knowledge of user research, and he expertly guided me through the essentials. As a startup with limited resources, Rory made me focus on the 'why' - why I wanted to do this, what outcomes I sought, and what I aimed to learn. If you're a startup looking for practical, actionable user research guidance, Rory is your go-to!


Jake Whithall, Founder Stix

Rory is filling a unique niche for start-ups that I haven't seen from anyone else, teaching them the essential skills of how to listen to their customers by asking themselves the right questions first . I would highly recommend any founders or people in a growing company get in touch with him. 


Vasily Alekseenko, Founder Rare Founders

Rory’s helped me organise where my consumer research is headed, providing some much-needed structure as well as credibility to my methodology. He was professional, helpful and great to work with.


Sofia Hamilton, Founder Wardrobe

With Rory's help we were able to pin down our key research questions. Then decide on a methodology to be able to test our onboarding process. Building our research strategy really helped us work out the questions we have and we learned the ways we could answer those questions.


Charles Tixeront, Co-founder Snaxx

About Me

I've been a user researcher for over 10 years with experience at Meta, Google, fintechs, growth companies and even the construction industry. I've led large scale studies and set up research practices often in new UX teams.

I've learned that asking the right questions to define the problem is the first and most critical step.

The skills needed to do user research and customer discovery are more important than ever before!

I want to teach founders, product people and designers how to ask the right questions, run their own customer discovery and user research, and in the end make more confident decisions.

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